Adthena

company

About

Adthena is a competitive intelligence solution for search marketers.

  • 101 - 250

Details

Last Funding Type
Series Unknown
Last Funding Money Raised
$5M
Industries
Business Intelligence,Internet,Machine Learning,Search Engine
Founded date
Oct 12, 2012
Number Of Employee
101 - 250
Operating Status
Active

Adthena is a competitive intelligence solution for search marketers. Adthena's patented technology enables enterprise search marketers to understand their paid search landscape as a whole and acquire customers using insights about their competitors.

Adthena’s patented "Whole Market View" approach provides more actionable data and insights, whilst their team of competitive intelligence experts support clients in their core areas of: Customer Acquisition, Cost Reduction, Brand Protection and Strategic Intelligence.

Adthena's vision is a world of search transparency where precise ads connect marketers to consumers. It serves hundreds of the world’s largest advertisers through its “Whole Market View” of organic and paid search. Leveraging machine learning, the platform indexes information hourly, processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages each day. The segmented data is presented in an intuitive format, helping digital marketers to understand their landscape and acquire more customers.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
2
$18.50M
Adthena has raised a total of $18.50M in funding over 2 rounds. Their latest funding was raised on Feb 10, 2022 from a Debt Financing round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Feb 10, 2022 Debt Financing $13.50M 1 Espresso Capital Detail
Sep 25, 2019 Series Unknown $5M 1 CIBC Detail

Investments

Number of Investments
Number of Lead Investments
1
0
Adthena has made 1 investments. Their most recent investment was on Jun 25, 2018, when Celo raised $6.50M.
Date Company Name
Round Money Raised Industry Lead Investor
Jun 25, 2018 Celo
Series Unknown $6.50M Blockchain

Investors

Number of Lead Investors
Number of Investors
2
2
Adthena is funded by 2 investors. Espresso Capital and CIBC are the most recent investors.
Investor Name Lead Investor Funding Round
Espresso Capital Yes Debt Financing
CIBC Yes Series Unknown