D2C plant brand with a design-led subscription, unique range of indoor plants, plant decor products & B2B installation service.
Leaf Envy is designed to transform people's lives through nature. They are the destination of plant decor for the modern plant lover and guide you on your plant parenthood journey - from plant newbie to fanatic. Leaf Envy’s roots have flourished alongside founder Beth’s personal love affair with the botanical world. Transforming her home into a foliage-filled retreat from which to escape to, Beth discovered how difficult it was to navigate the world of plant care, and find unusual plants and perfectly-fitting pots that matched her style. Leaf Envy is that vision - helping people find, style and care for nature indoors. The company was founded in 2019 and Leaf Envy started doing pop-ups on a boat along Regents Canal. Quickly outgrowing this floating jungle, Beth joined Google for StartUps Female Founder program in 2019 and officially launched the e-commerce, subscription & B2B offering in October 2020. Leaf Envy is based in London, United Kingdom and delivers across the UK. In 2020, they launched a B2B Plant Installation & Maintenance service and have worked with a range of brands including Google, Grind Coffee, Soho Home and Accenture to name a few.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
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Jan 1, 2019 | Non-Equity Assistant | — | 1 | Google for Startups | — | Detail |
Investor Name | Lead Investor | Funding Round |
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Google for Startups | Yes | Non-Equity Assistant |