Details

Last Funding Type

Series D

Last Funding Money Raised

$10.05M

Industries

Retail,SaaS,Software

Founded date

Jan 1, 2003

Number Of Employee

11 - 50

Operating Status

Active

M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products.

M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.