Piano

About

Piano helps organizations understand and influence customer behavior through one complete platform.

Amsterdam,Noord-Holland,The Netherlands
501 - 1000
http://www.piano.io

Highlights

Details

Last Funding Type: Series Unknown
Last Funding Money Raised: €2M
Industries: Analytics,SaaS,Software
Founded date: Jan 1, 2011
Number Of Employee: 501 - 1000
Operating Status: Active
Legal Name: Piano Software, Inc.
Also Known As: Piano

Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform.

Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Nielsen, The Wall Street Journal and more.

Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Inc., Deloitte, American City Business Journals and more.

For more information, visit piano.io.

Funding Rounds

Number of Funding Rounds

Total Funding Amount

11

€2.30M $218.95M

Piano has raised a total of €2.30M $218.95M in funding over 2 rounds. Their latest funding was raised on Feb 9, 2022 from a Debt Financing round.

Announced Date	Round	Money Raised	Number of Investors	Lead Investors	Post Valuation
Feb 9, 2022	Debt Financing	$18M	1	Sixth Street	—	Detail
Dec 22, 2021	Series C	$12.05M	3	Updata Partners	—	Detail
Nov 17, 2021	Debt Financing	$20M	1	Sixth Street	—	Detail
May 18, 2021	Debt Financing	$68M	1	Sixth Street Partners	—	Detail
Feb 23, 2021	Series C	$20M	3	Updata Partners	—	Detail

Investors

Number of Lead Investors

Number of Investors

9

11

Piano is funded by 11 investors. Sixth Street and Updata Partners are the most recent investors.

Investor Name	Lead Investor	Funding Round
Sixth Street	Yes	Debt Financing
Updata Partners	Yes	Series C
Sixth Street Partners	Yes	Debt Financing
Rittenhouse Ventures	—	Series C
LinkedIn	—	Series C
Bridge Bank	—	Debt Financing
ORIX Growth Capital	—	Debt Financing
Ben Franklin Technology Partners of Southeastern Pennsylvania	—	Series B
3TS Capital Partners	—	Series A
Trevor Kaufman	—	Series A

Employee Profiles

Number of Employee Profiles

23

Piano has 23 current employee profiles, including Executive Kweli Washington

Executive

Employee

Employee

Employee

Executive

Acquisition

Piano has acquired 6 organizations. Their most recent acquisition was Piano Media on Dec 21, 2015. They acquired Piano Media for 0.

Date Company Name	Industry	Acquisition Type	Price
Dec 21, 2015 Piano Media	Software	merge	—	Detail
Nov 21, 2018 Newzmate	Ad Network	acquisition	—	Detail
Oct 3, 2019 Cxense	Ad Targeting	acquisition	—	Detail
Mar 2, 2021 AT Internet	Analytics	acquisition	—	Detail
Nov 9, 2021 CeleraOne	Information Technology	—	—	Detail