Details

Last Funding Type

Equity Crowdfunding

Last Funding Money Raised

£165K

Industries

Advertising,Digital Marketing,Lead Generation,Marketing,Retail Technology,Social Media Advertising,Social Shopping,Video Advertising,Video Streaming

Founded date

Jan 1, 2011

Number Of Employee

11 - 50

Operating Status

Active

Playrcart is a real-time technology and data platform that makes all marketing touchpoints transactional. The platform dramatically simplifies the user journey to any transaction, and delivers increasingly valuable first-party data to brand and retail partners. Brands that use Playrcart’s technology see online friction reduced by 75% on average, increased user engagement, and an improvement in return on advertising spend (ROAS).

Playrcart was Winner of the Performance Marketing Awards 2022 for Best Programmatic Campaign in partnership with Vodafone and GumGum, a Finalist for The Drum Awards Digital Advertising 2022 and successfully pitched AB InBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

Playrcart was named Winner of Reimagining Fundraising 2021 - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more. In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.