Details

Last Funding Type

Series Unknown

Last Funding Money Raised

kr16M

Industries

Advertising,Artificial Intelligence,Content Discovery,Content Syndication,Machine Learning,Video

Founded date

Jan 2, 2013

Number Of Employee

51 - 100

Operating Status

Active

Legal Name

Strossle International AB

Also Known As

Sprinkle

Strossle is a fast growing media tech company, helping publishers to optimize content distribution. We use machine learning technologies to adapt the user experience based on context and personal interests. It’s Artificial Intelligence for media.

Strossle was founded in Sweden in 2013 by a team of entrepreneurs with an extensive media background. The shared perception was that the media industry was losing ground with its conservative view on technology and business models. Instead of embracing new distribution and business opportunities, media companies tried to lock users into their own channels and increase the amount of intrusive display ad formats that users had to sit through.

Strossles mission is to help publishers out of this negative spiral and become future-proof. With Strossle publishers empower their content by:

- Making sure every user is presented to an optimal mix of content - resulting in higher engagement.

- Attracting new users through promotion of their best performing content in Strossle's publisher network.

- Leveraging their premium environments by offering native advertisers extended reach.

These values have clearly resonated with publishers. Since launch Strossle has had an average monthly growth rate of 20%, and now we're going global with our way of thinking. Today the company has offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam, Madrid and New York. And there's more to come.

Strossle has acquired 1 organizations. Their most recent acquisition was Saplo on Sep 4, 2015. They acquired Saplo for 0.

Date Company Name	Industry	Acquisition Type	Price
Sep 4, 2015 Saplo	Analytics	acquisition	—	Detail