Contondo augments the KPI provided by the marketing automation tools for the bottom half of the sales funnel.
Contondo is used to measure the ROI on sales tools, and more importantly improve it: The Contondo platform clearly shows marketers what sales-tools they should develop now in order to have the largest impact on revenue, plus it allows marketing to demonstrate sales-tools’ value. It utilizes data science to analyze pipeline, sales-tools and content usage – and provides answers to the following questions:◾Is the team developing the right tools to help sales reps maximize revenue?◾Which of the sales tools help bring in revenue?◾How can the team minimize last minute requests for customized content?