Alberto Antinucci is a serial entrepreneur, a digital strategist, a business coach, a public speaker, a mentor, and a China expert. He has been living and working in Asia and the United States of America for over 30 years consolidating his experience in the management of design, production, marketing, and sales processes. Today, following the enormous growth of the Chinese domestic market, he makes its knowledge of Chinese commercial and cultural dynamics available in order to support western brands in penetrating the Chinese market. He lives constantly traveling between Shanghai, Hong Kong, and Italy.