Alan Cohen is the Chief Product Officer & Co-Founder at Centivo. He leads the development of Liazon’saward-winning Bright Choices® Exchange and hasforged numerous partnerships with national andregional benefits providers. He knows the insurance and health careindustry inside and out and is often called upon by the media forhis expertise. Alan was the CEO and Co-Founder of Online Benefits,a benefits management and communication technology firm. Hesold Online Benefits to A.D.A.M., and then served as President of thatcompany. He also worked in the insurance industry for Prudential,Mass Mutual and CIGNA, and managed an insurance brokerage.Alan is a graduate of Cornell University, and earned MBAs from theColumbia Business School and the London Business School, wherehe won the Award for Academic Excellence.