Alicia Yoon is the founder and CEO of Peach & Lily, the preeminent destination for all things K-beauty. She has pioneered the K-beauty phenomenon in the US and travels regularly between NYC and Seoul to find the best products and new, innovative skincare. She is a Harvard Business School graduate, on WWD’s 25 Most Innovative Beauty Executives list, Marie Claire’s 50 New Guard List, and serves on the Cosmetic Executive Women (CEW) Board of Governors.
Organization Name | Title At Company | Start Date | End Date | |
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Peach & Lily | Founder & CEO | Aug 1, 2012 | — | Detail |