Overview

Gender

female

Investor Type

Angel

Assia is a media executive, investor and advisor to high-growth tech startups, entertainment companies and venture capital firms.

A sought-after digital media strategist and consultant to international organizations and leaders, Assia is on the board of directors of Italy’s legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Until she started Muse Capital in 2016, Assia was also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify, iZettle, MarketInvoice, Outfittery, Trustpilot, Fyndiq and Qapital.

From 2010 Assia was senior advisor to Spotify for over six years, where she was involved in global strategic initiatives that contribute to Spotify’s growth and innovation.

Assia is often asked to speak at international conferences, such as her Milken Institute speech on the value of diversity in business, her TED talk on grit, and speaking at the Rolex MBA Regatta on leadership. Never short on strong opinions, Assia is regularly invited to participate on international business podcasts and news outlets.

Assia has a BA with Honors from Barnard College, Columbia University in the City of New York, and completed the London Business School’s Emerging Leaders Programme.

Born in Rome and raised in the US, Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives in Los Angeles. She is a proud breast cancer survivor.