Avichay Nissenbaum has over 25 years of experience in the software industry and is Co-founder and General Partner at lool ventures, an early stage venture fund focused on Internet/Mobile/Media in Israel.Prior to lool ventures Avichay served as the Chief Executive Officer and co-founder of Yedda.com, (Acquired by AOL), and a vice president at AOL and AOL Israel Country manager. Prior to Yedda.com, Mr. Nissenbaum co-founded SmarTeam, a market leader in the PLM (Product Lifecycle Management) domain. SmarTeam was subsequently acquired by Dassault Systems (NASDAQ: DASTY). Avichay serves on several boards including Perion (NASDAQ:PERI), Tipa Corp., Mabaya, Zooz, Medisafe, MyPermissions, EasySocialShop, Mabaya, Sensibo and several additional startup companies and advises various startups and entrepreneurs.