As GIPHY’s Chief Content Officer and General Counsel, Brad Zeff forges new kinds of relationships with content leaders in Hollywood, the music industry, sports leagues, digital creators and more. Brad and GIPHY are enabling content producers to join previously untouchable conversations online, within social, and across messaging apps. GIPHY now works with thousands of content partners across the entertainment spectrum, powering the internet’s conversation in GIFs with official versions of our favorite moments.