Cliff Fluet is a digital lawyer advising clients on music-based content, branded entertainment and rights issues, among other areas. Cliff specialises in working with clients whom are embracing content-based entertainment and technology for the first time such as FMCG and lifestyle brand owners, advertising agencies, digital agencies, investment funds and financial institutions. He has a passion for working on innovative new business models and in relation to the monetisation of rights.Cliff has the privilege to act for some of the world’s largest names in mobile, brands, recorded music, mobile, live music, radio, audio-visual production and online.Cliff is also named by both the Legal 500 and Chambers as a Leader in his field.