Overview

Gender

male

At the beginning of 2009, I joined VivaReal to spearhead its operations in Brazil as a co-founder. Working from my tiny home office, I visited more than 1,000 potential clients, closing in person the first 25 contracts and initiating the commercial expansion in the country.

With the help of a small sales team in São Paulo, in 2011 we grew to 400 active advertisers and 25 employees. In 2012 I led the national expansion of the company, opening 8 new sales offices in 9 months, starting new operations all over the country. VivaReal grew to 100 employees and 1,500 active advertisers by the end of 2012.

In HR, I supported VivaReal to scale from 1 employee in Brazil in 2009 to 250 in the second quarter of 2014. I'm a company culture enthusiast, so the creation and dissemination of strong core values was a priority for me, since the company was growing so fast.

I participated as a speaker in more than 200 events for the real estate and the home decor industries, talking about digital marketing and new technologies all over Brazil. More than 30,000 professionals attended my lectures in the past years.

In 2014 I became the founder of Viva Decora, the leading home decor marketplace in Brazil. The new company became independent in September 2017. I'm currently an investor on VivaReal.