Overview

Gender

female

Elissa has a background in content strategy, SEO and influencer marketing, and ran demand generation and partnerships for HubSpot in APAC for over two years. She led HubSpot's first experiments with Facebook Messenger as a marketing channel and built the company's first ever Messenger chatbots. Her findings resulted in the acquisition of chatbot building platform, Motion.ai, and the creation of HubSpot's Chatbot Builder, which launched in 2018. Now, she is responsible for building HubSpot's brand presence in the region, focusing on PR across Australia, Singapore, and India.