Emily is co-founder and Managing Director of bellabox Singapore. Her passion for discovering and buying luxury and "hard to get" items online, combined with a dislike for crowded malls and pushy sales staff laid the foundations for the bellabox concept.Prior to founding bellabox, Emily was Managing Director at Teracomm Asia Pacific, a mobile value-added services company based in Singapore she co-founded in 2008. She also spent 6 years in Europe working at Fox Mobile (a News Corp company) in Berlin and Exposure Design (a design company) in London.