Inés Oliveira Ribeiro holds a degree in Economics from the NOVA School of Business and Economics in Lisbon. In addition, he expanded his training with a Master in Management at the same university. He currently works in Wayra Spain, leading the Open Future incubator in Gran Vía, being Head of TrenLab . He started in the working world working at Telefónica through a talent program with the opportunity to rotate in different areas. In Wayra, he is in the portfolio team controlling global investments and in the business development team, fostering collaboration between Telefónica and startups. I had never set up a startup before, but a junior consulting company, NOVA Junior Consulting.