Lonnie Miller is a Principal Industry Consultant at SAS. He focuses on opportunities and risks with emerging technology and competitive market dynamics while examining the role of analytics with customer experience, Industry 4.0, connected assets and mobility strategies. Lonnie brings critical thinking to business growth goals drawing from his interests in competitive market analyses, applied analytics, and building marketing plans.Lonnie holds a B.B.A. in Marketing from the University of Michigan-Flint and an M.A. in Advertising from Michigan State University.