Madhup is responsible for incubating the new web-based businesses for the organization. In his role, he also oversees and directs diverse activities under hellotrade.com, hellotravel.com, and is therefore responsible for the overall growth of these businesses.In the past, Madhup has held the position of Director, Technology at IndiaMART where he actively contributed to the firm’s core product and helped implement several notable innovations, including world’s best B2B search and the path-breaking Pay Per Lead model for the Business.Madhup earned his M.Tech from IIT, New Delhi and B.Tech from Harcourt Butler Technological Institute, Kanpur. At leisure, he likes to read and travel. Apart from this, he is a wildlife enthusiast.