Oleg Fomenko is an entrepreneur and advisor with experience in consumer tech, mobile music, telecoms and consumer goods. He is known for his ability to generate and polish a consumer business idea into an attractive proposition and to lead its implementation through securing funding, building teams and boards as well as negotiating groundbreaking commercial deals and partnerships.Oleg is the co-founder of Sweatcoin, a free smartphone app that enables users to turn movement into currency. It does so by monitoring the steps you take when you walk in order to reward you with ‘coins’ that you can then spend on real life goods, service and experiences, available through the Sweatcoin platform.Oleg was also the CEO and Founder of Bloom.fm from 2008-2014. Bloom.fm was an award-winning mobile music streaming service that attracted 1.2m registered users in the UK by offering the world’s’ first £1 per month subscription and outstanding user experience. Oleg built it from an initial idea to £16M funding raise, selected an amazing team, attracted a high-profile advisory board, and negotiated ground-breaking music licensing deals within conservative and creative budget.