As Chief Marketing Officer at MyHeritage Ori Soen is responsible for leading global marketing operations at MyHeritage. Managing multiple teams and driving all online and offline activities at MyHeritage, Ori brings extensive experience in building and executing marketing roadmaps that redefine industries.Prior to MyHeritage Ori was General Manager at Jajah where he was responsible for a multi-million dollar P&L including Jajah’s consumer offering used by millions and its white-label B2B cloud Communications Platform used by Microsoft, Yahoo!, Match.com and many others.Prior to assuming the GM role, Ori was Chief Marketing Officer at Jajah where he was leading marketing and product management. Under his leadership Jajah solidified its position as the world’s leading provider of cloud IP Communication Solutions leading to a successful acquisition by Telefónica in January of 2010.Prior to joining Jajah, Mr. Soen was co-founder and CEO of MuseStorm, which developed a cross-platform rich media advertising solution.Mr. Soen led MuseStorm through two financing rounds and to partnerships with leading media companies such as the Washington Post and CBS and technology leaders such as Google and Yahoo!.