As general manager, Rob is responsible for the strategic and operational leadership of Tribal Fusion’s domestic and global expansion, as well as the brand’s audience-focused advertising and high-impact creative solutions. In addition to driving sales and optimizing operational efficiencies, Rob manages the optimization of the company’s audience insights, modeling and targeting products. Prior to joining Tribal Fusion, Rob was head of data at LivePerson and previously senior vice president of digital ad operations at The Weather Channel. He began his career at Advertising.com before becoming senior vice president of global sales development at AOL. Rob holds a bachelor's degree from the John Hopkins University and an MBA from University of Maryland - Robert H. Smith School of Business.