Ron joined SoftBank in 1995, overseeing its U.S. operations and its other activities outside of Asia, and was the founder of SoftBank Capital. He is currently Director and President of SoftBank Holdings, Inc. and also serves as a member of the board of directors of SoftBank Corp., Japan. Ron has over 30 years of experience of working with high growth and turnaround technology companies.Prior to joining SoftBank, Ron was the CEO of Phoenix Technologies Ltd., the leading developer and marketer of system software products for personal computers, from 1990 to 1995. Ron joined Phoenix from Interactive Systems Corporation, a UNIX software company that was purchased by the Eastman Kodak Company in 1988. At Interactive Systems he served for five years as President, initially as COO and then CEO. Ron’s experience prior to Interactive Systems includes senior executive positions at Visicorp, TRW, and ICL (USA).Ron serves on the boards of several public and private companies, including Cloud Engines (Pogoplug), Desktone, E*Trade Group, LiteScape Technologies, Nellymoser and Swirl. Ron previously served on the board of GSI Commerce (sold to eBay in 2011). Ron earned an MBA from Columbia University, New York, and a Bachelor of Commerce from the University of Witwatersrand in South Africa.