Ulrike is a passionate and visionary technologist who has been creating innovative software products her whole career. As former Chief Technology Officer at NewStore, Ulrike lead the technology strategy while working closely with product management, engineering and marketing to align product and technology into a comprehensive offering for the ecommerce and retail industry. Before joining NewStore, she was the co-founder and Chief Software Architect for Demandware’s SaaS ecommerce platform and prior to that she was Chief Software Architect for Intershop’s enterprise offering.